The Lexar brand is one of the oldest and most reliable storage brand, with over 20 years of history in the industry. It produces memory cards, USB flash drives, card readers, and connector cables, among others.
However, it appears the brand will cease to exist as Micron, the parent company, announced this week that it is killing off its removable storage retail business, the one in charge of removable storage production and sales.
“The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels”
Micron did mention about its continued support to customers and did wrote about the possibilities of selling off the Lexar brand, but until then RIP Lexar!
Source: Micron’s blog