In an interview with Bloomberg, Richard Yu, chief of Huawei’s consumer division, confirmed that their upcoming flagship phone, the Mate 10, “will have a full-screen display”, a trend with new flagship devices nowadays. He also assured Mate fans their next flagship device will have a larger battery capacity, faster charging, embedded with a newer chipset (Kirin 970) and will be equipped with a much better camera, hoping to compete with the next iPhone. The Mate 10 is expected to be announced this October.
What caught the tech world by surprise is his statements regarding Huawei’s plans for their low-end smartphones; They will stop winning over the budget-conscious market.
“We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us,” Yu said.
Ranking third behind Samsung and Apple in the world’s top smartphone maker list, the China-based company will focus their resources on their future mid-range and flagship offerings instead.